The foolish mistake that costs me over 90k

Friend!

Over 90k down the drain

2 months later...

no results

November 2022 I made a decision that was going to take my one man business from 6 figures to 7 figures. At least that was the plan.

I set into motion with my plan and January 2023, Iam still where I was at November.

what happened?

I decided to scale my business by running paid ads. I had tried organic which worked out fine but paid ads would help me scale faster and I had the money for it so why not? It was the most logical thing to do.

Facebook was my first option.I had taken a mini free course on how to run ads and I felt confident enough to do it on my own.

I opened an ad account, my business page, everything was ready but Facebook had other plans.

The beginning of failures

My profile was restricted. I could not run ads anymore

So what? it is just the first trial, I will try again I said to my self.

Opened another, after a while of poor results, account disabled due to payment issues

hell! my cards were working fine before, what happened?

''Okay, I think I need help now'' I thought...

I call a ''facebook ads expert''

He says pay 35k for a consultation fee and I will teach you how to run the ads yourself so you don't have to pay more money in the future.

Sounds like a good deal. at least, I will learn it once and for all...little did I know.

I make the payment.

All good? NO!

For some reason, I was spending a lot of money on ads and I wasn't getting any leads.

Each time I called the guy to lament, the solutions he gave never made any difference. That's what you get when you rely on a ''guru'' who probably just wants to make money.

I forget him and to to find another solution. fuck gurus...

What's the point of my rant ?

It took me to lose a lot of money, waste time, and still not achieve my goal because I was looking for shortcutor the easier way to go about what I wanted to do.

I relied on someone else that I thought would get the results for me and on free resources too which clearly did not help like I thought.

why?

Free resources are not bad. But if you have the money to pay to learn from people who are producing the same results you want, don't think twice about paying to learn from them.

It was foolish of me to have wasted that much time and money without getting any meaningful results, when I had the money to go for paid courses and learn from the people who had done what I wanted to do.

And I am sure I am not the only one on this boat.

For example,I get a lot of people telling me ''oh I have an amazon account, and I have watched youutbe videos and I still don't know what to do.''

Or how they want to learn marketing or copywriting and make money with it but don't know how to go about it

and I ask, ''have you gotten a course to learn how to go about it?''

the answer is always ''NO''

You see,

The thing with free resources is this...in as much as it is helpful,

-People don't value free resource- because you don't pay for it, there is no motivation to even work or study

-it wastes your time

-it is not always accurate as people can post and say anything online

That said,

This year, I have a lot of plans and I need skills to get me there. I will pay to learn whatever I can even if I go broke. Money is useless if it cannot work for me.

I have finally taken my first step to learning how to run ads properly. I signed up for a paid coaching program on how to run ads on fb for my business, and not just my business, for other people too and get clients.

killing two birds with one stone ey? You could say so.

When I learn it, I can use it to improve my business and also use it to help other businesses improve theirs which equal more money. That is what skills can do for you.

What's it going to be for you?

Free resources or life changing paid courses that can get you your goals in lesser time?

PS: Below is a new addition and I hope to keep to it. Let me know what you think about it

Quote of the week: ''Stop trying to get rich quick.''

Till next time friend!

Remain a baller